As the aforementioned title makes it abundantly clear, it will be about dos and don’ts of Experiential Marketing where you have to know what and what not to do because marketing is a huge gamble that pays off well financially if done right and disastrous if done in the wrong way.
Experiential Marketing is not a term that you hear in your everyday conversation so it becomes difficult to know where to begin with such a topic so that readers don’t get confused.
When the goings are strong, it becomes easier to sell your product to the customer but a small false move can prove costly for your business so make sure that the steps you take are safe because marketing has certain prospects that need to be ascertained well.
Experiential Marketing is done to break the ice between you and the customer so that they come towards your product with renewed interest where they will join the bandwagon in studying the evolution of brand experience.
The brand in question has to be unique and easy to understand for the customer because marketing experts are of the opinion that customers have to be involved in the production of marketing programs and contribute to its creation by providing useful tips to makers as to what and how things are to be done.
This will help in forging a bond with the brand and, by extension, its maker so that it extends with the passage of time and consumer engagement is the final result of the bond.
Customers also know when a product is genuine and when they’re being fooled by companies that want them to buy their outdated and useless products, which is why they insist on interacting with the marketing experts through their brand and understand it better.
Street Marketing is an important marketing tool that can be called a subtext of Experiential Marketing where you use unconventional and unorthodox methods to promote your product.
The traditional method of marketing is through print and social media, radio and television but to save more, there are certain businesses that prefer billboard, art, coupons, fliers and posters for product promotion.
This is why it is also termed as guerilla marketing and has proven to be a huge success that has inspired many businesses to take up street marketing in a big way, which in turn has proven beneficial for experiential marketing with the experiential geek culture marketing agency Singapore being a shining example of its success.
Tips to Follow
- Customer Interaction- It is necessary to interact with customers by engaging them in conversation on whether they’re having any problems with the products and asking them to give tips on how to improve the products because it is their participation that counts. It will also help customers to believe that that you care about them
- Make sure that you engage many senses because the customers will remember your brand for a longer period
- The customers have to return to purchase your brand products in the future so bring out discount offers and schemes on a regular basis
- The first step that a marketer should never do is to lie to the customer about your products and claiming things about it that doesn’t exist as that will throw the buyer off
- A customer has many businesses vying for his attention and gets bored if they beat around the bush without getting to the point so always keep the story short and simple