A domain name is a simple identifier of an area on the Internet. In the Web’s earliest days, the domain name system was used primarily by technical users to navigate the Web. Over time, domain names have become part of everyday language. As such, they are now a valuable asset that must be carefully managed.
Domain names are essential for branding purposes.
One thing everyone will agree on is that it’s essential to have the right domain name. Your company’s name should be easy to spell, easy to remember, and convey some sense of what you do. If you have a good domain name, it becomes your brand, and people can find you. It is hard to underestimate how difficult it is for a customer to find you if there is even the slightest difficulty with your domain name. If possible, to avoid this problem, register several domains that are spelled in different ways or are related to the primary character and set them up so that they all go to the same website via GoDaddy alternatives.
The second rule is that once you get customers, take good care of them. You might have heard stories of companies who lost business because they were slow answering emails or because they didn’t send email confirmations of orders. In practice, this means having one person whose job is to answer mail promptly within 12 hours and keep track of whether queries are being resolved satisfactorily.
The third rule is that if someone orders from you, make it easy for them to do more business with you in the future by keeping their credit card information in a secure database for future use for the customer.
You can buy a domain name outright or lease one.
Domain names are the internet equivalent of owning a property. The best ones are short, pronounceable, and memorable. Domain names are also the primary way people find you on the Internet; they are your identity in cyberspace. So it’s essential to understand how to get a good domain name and protect it once you have GoDaddy alternatives.
There are two methods to get a domain name:
You can buy one outright, or you can lease one. When you rent a domain name, you pay an annual fee in exchange for the right to use that name as long as you keep paying the price. Permanent domain names cost more than leased ones because they include an option-to-buy and are more valuable. But if you don’t intend to build a business around your domain, leasing is more straightforward and cheaper.
Whether permanent or leased, domain names cost money. They typically range from $10/year for a specific .com address like paulgraham.com to thousands of dollars per year for trendy names or specific new extensions like .io (which has recently become popular with tech start-ups). Cost varies depending on supply and demand because domains are traded in an open market.